Redefining destination marketing with "Kevin," a Virtual Local Guide, and immersive VR teleportation to the landscapes of New Zealand.
Travel planning is stressful. With too many options and disconnected booking systems, visitors to New Zealand's Bay of Islands often struggled to curate their perfect trip.
NBB Travel needed a way to cut through the noise, simplify the decision-making process, and showcase the region's beauty authentically without relying on traditional, flat advertising.
K44 developed Kevin, a dedicated Digital Tour Guide created specifically for Northland. Unlike a chatbot, Kevin operates as a "Virtual Local" and Influencer.
He curates experiences with a personal touch and maintains his own Instagram presence, building a community around the destination's lifestyle before converting followers into travelers.
Moving beyond traditional sales, we developed an exclusive internal VR tool. "Frames for the North" allows NBB Travel to transport clients directly into the landscapes of Northland via a headset.
It's a "try before you buy" experience that eliminates uncertainty and fosters a deep emotional connection with the destination instantly.
