Redefining destination marketing with "Kevin," a Virtual Local Guide, and immersive VR teleportation to the landscapes of New Zealand.
Travel planning is stressful. With too many options and disconnected booking systems, visitors to New Zealand's Bay of Islands often struggled to curate their perfect trip.
NBB Travel needed a way to cut through the noise, simplify the decision-making process, and showcase the region's beauty authentically without relying on traditional, flat advertising.
K44 developed Kevin, a dedicated Digital Tour Guide created specifically for Northland. Unlike a chatbot, Kevin operates as a "Virtual Local" and Influencer.
He curates experiences with a personal touch and maintains his own Instagram presence, building a community around the destination's lifestyle before converting followers into travelers.
Frames for the North" was not conceived as a traditional sales tool, but as a heartfelt tribute to the territory. It is an exclusive Virtual Reality photography exhibition designed to honor the landscapes of Northland.
By merging the art of photography with immersive technology, this virtual gallery allows users to step inside the region's raw beauty.
